Samsung

Samsung: AI at the Intersection of Chips and Consumer Devices

Samsung Electronics, headquartered in Suwon, South Korea, is one of the world’s largest technology companies and a leader across semiconductors, consumer electronics, and mobile devices. Founded in 1969 as part of the broader Samsung Group, the company has become a cornerstone of the global technology supply chain. In the AI era, Samsung’s influence spans both the hardware that powers AI and the devices through which billions of people experience it.

On the hardware side, Samsung is one of the world’s largest producers of memory chips (DRAM and NAND), which are critical for training and deploying large-scale AI models. The company has also invested in specialized processors, including Exynos AI chips for smartphones and edge devices, and AI-optimized memory architectures that enable faster and more efficient computation. Its manufacturing capabilities make it a key partner in the global semiconductor race, rivaling TSMC in advanced fabrication.

On the consumer side, Samsung integrates AI directly into its vast ecosystem of products. Its Galaxy smartphones feature on-device AI for photography, translation, and personalization, while its smart TVs, appliances, and wearables use AI to deliver adaptive and connected experiences. In 2024, Samsung launched Galaxy AI, a suite of generative AI features integrated into its flagship phones, including live translation, note summarization, and multimodal assistance.

Samsung Research continues to explore frontier AI technologies, with work spanning computer vision, natural language processing, robotics, and 6G-enabled AI applications. The company also collaborates with academic and industrial partners worldwide to push advances in both hardware and software.

By 2025, Samsung had positioned itself as a dual force in AI: a semiconductor giant providing the memory and logic essential for training large models, and a consumer electronics leader embedding AI into the daily lives of hundreds of millions. With Han Jong-Hee as Vice Chairman and CEO, Samsung continues to sit at the crossroads of infrastructure and experience, ensuring AI is both powered at scale and accessible in the palm of your hand.